What is Lead Scoring?
Lead scoring is the process of classifying your leads by their sales-readiness using a preset methodology.
What determines the score is based on your company’s ranking system, and what values you attach to leads based on their actions or behaviour relating to their interest in your products or services.
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Dossier Marketing Automation
Marketing Automation is the entire set of processes and technologies capable of streamlining marketing activities to make them more on target. It combines different platforms, software, and databases to manage all aspects of the Digital Campaign.
Electronic Commerce, or eCommerce, relates to transactions conducted via the internet.
The term also applies to other web-based activities, including online auctions, internet banking, payment gateways, and online ticketing.
Dossier Inbound Marketing
Digital Inbound Marketing is a business approach that attracts customers by providing them with valuable content and personalised experiences. Unlike Outbound Marketing, which pushes generic content customers don’t normally want, Inbound Marketing looks to the customers’ needs, giving them real solutions at each step of their journey.